For financial service organizations, outsourcing is not a one-size-fits-all proposition. One organization may outsource a single project, another may choose to outsource whole functional areas.
Whether the organization focuses on asset management, investment banking, private banking or another type of finance, chances are that the firm’s marketing department will be periodically or sometimes, perpetually stretched to its limits. This, coupled with a financial companies likely decision to invest funds in client facing, income generating roles, creates an ideal use case for outsourcing.